Shanti Das is an accomplished Music Industry Executive, Marketing Executive, Consultant, Mentor, Entrepreneur, Philanthropist, and Author. She is also the Founder and CEO of PressReset.me, an Atlanta-based marketing consulting and life mentoring firm.
An Atlanta native, Shanti enrolled as a full-time Syracuse student in the fall of 1989. In 1990 she entered Syracuse’s S.I. Newhouse School of Communications, majoring in Television, Radio and Film.
Shanti’s music industry career began as a Promotions Assistant for Capitol records. Afterwards, she became a summer intern for Sony Music’s Atlanta division’s Sales Department. Subsequent to her internship, and only four months after graduating from college, LaFace records hired her as its National Director of Promotions, where she worked closely with label founders Kenneth “Babyface” Edmonds and Antonio “LA” Reid. Das was instrumental in developing innovative promotional campaigns for Outkast, Goodie Mob, Usher, TLC and Toni Braxton among others.
Following the sale of the LaFace label to BMG in 2000, Das relocated to New York as Senior Director of Urban Marketing for Arista Records, again working with LA Reid, Arista’s new CEO at that time. The city of Atlanta honored her prior to her relocation with a free concert performed by Outkast in her honor, the “Key to the City,” and an official proclamation as June 5, 2000 as “SHANTI DAS DAY.”
In 2001, Shanti became Vice President of Urban Marketing at Columbia records. There she marketed high profile projects for Jermaine Dupri’s So So Def label, scoring multiple successes with Jagged Edge, Bow Wow and JD himself. By 2003 she was elevated to Sr. Vice President of Urban Marketing at Sony Urban Music. Since then she’s developed and coordinated major marketing and artist development campaigns for Prince, Vivian Green, Nas, Lyfe, Omarion, Bow Wow, Jagged Edge, John Legend and many more. In order to enhance her experience, Shanti moved from Sony Music to Universal Motown as Executive Vice President of Urban Marketing and Artist Development. In addition to managing the marketing department, she was also the product manager for Erykah Badu, Busta Rhymes, and Stevie Wonder.
Shanti was the co-founder of the successful weekly live music series, R&B Live New York, which showcased urban talent from signed and unsigned artists from 2007-2009. Past performers included Ne-Yo, Fantasia, Akon, Estelle, Trey Songz, Ashanti, Brian McKnight, Ray J, Janelle Monae and Ryan Leslie. She is currently the co-founder of the urban and pop music series ATL LIVE on the Park, a monthly live music showcase launched in May 2010 that has become a staple among Atlanta’s exclusive entertainment and professional crowd. Past performers include Dave Hollister, RL (NEXT), Keith Robinson, Hal Linton, Rudy Currence, Tony Terry, Anthony Allen and Cassandra Batie.